This past Sunday’s El Clásico (The Classic) was the latest battle on the pitch between Spain’s, and arguably the world’s, most celebrated footballing titans, Real Madrid Football Club and Football Club Barcelona. The UEFA Champions League Final aside, Real Madrid versus Barcelona is the most watched club game in the world. The March 2014 game attracted 400 million viewers, while Sunday’s match plausibly reached the 500 million mark. beIN SPORTS, a global sports network operated by Qatari Sports Investments, has already released its viewership statistics. The latest El Clásico was viewed by 2.12 million beIN SPORTS viewers, making it the most-viewed game on that network alone. In fact, compared to the teams’ earlier matchup in October, Sunday’s broadcast attracted a +16% and +64% increase in English and Spanish viewership, respectively. Those figures had me wondering: what could social media tell us about this game’s global viewership? More importantly for Barca and Madrid fanboys, who was Twitter’s darling: Lionel Messi or Cristiano Ronaldo? Luckily, this writer has some insights to share…
… Before sharing these insights, unless your name is Ann Coulter, you might wonder why El Clásico even matters. Here are three reasons why you should care about this event:
- £1 BILLION IN GLOBAL TALENT
First of all, Real Madrid and Barcelona feature the most talented, expensive, and globally recognizable athletes in the world. Cristiano Ronaldo and Lionel Messi are the players of their generation, global icons, and the collective winners of every FIFA Ballon d’Or since 2008. Ronaldo, the reigning Ballon d’Or winner and the world’s second highest paid athlete, is often considered the best athlete in the sport and Portugal’s best player since the great Eusebio. Many former players and pundits have called Lionel Messi the best player of all-time, supplanting Pelé and his fellow Argentine countryman, Maradona. Messi is La Liga’s all-time leading goalscorer and the winner of the most FIFA Ballon d’Or awards.
Both teams’ rosters also feature the English Premier League’s best players, Gareth Bale (2013) and Luis Suarez (2014), as well as James Rodriguez, World Cup 2014’s top goalscorer, and Brazilian superstar Neymar, who is possibly the best player under the age of 25. Toni Kroos was probably Germany’s best player in the country’s World Cup-winning year, and 2010 World Cup winner Xavi Hernandez is arguably the most important player in Spanish history. Because these two all-star teams are filled with much of the world’s best talent, the overall value of the squads is approximately £1 billion (1.486 billion U.S. dollars). Elite talent also produces exquisite goals like Suarez’s game-winner for Barca.
- THE DRAMA OF IDENTITY AND NATIONALISM AMID FASCISM
Second, El Clásico is more than a game – it represents a social history infused with political meaning and identity. Football Club Barcelona earned its slogan “més que un club” (“more than a club”) for its defense and refuge of the once-threatened Catalan language and its cultural resistance to Francisco Franco’s dictatorship and a larger Spanish identity. Therefore, Barcelona versus Real Madrid represented Catalonia’s confrontation with Franco, Castilian authority, and right-wing nationalism. Tim Lewis’s book review of El Clasico: Barcelona v Real Madrid by Richard Fitzpatrick insightfully portrays this historical chapter with an anecdote about the revolutionary Dutch footballer, Johan Cruyff:
In August 1973, the Dutch footballer Johan Cruyff, then at the peak of his considerable powers, signed for Barcelona. He had been pursued by Real Madrid too, but spurned their advances by saying he would never play for a team “associated with Franco.” To cement his hero-rebel status, Cruyff led his new club to a 5-0 away victory against Real Madrid and a few days afterwards, in February 1974, he named his newborn son Jordi. Sant Jordi is the patron saint of Catalonia and it was a pointed move as General Franco had not only banned the Catalan language but also outlawed Catalan names (Jorge being the preferred Spanish iteration of George).
Cruyff formed an immediate bond with Barcelona – he still lives in the city – but his decision also reflected a prevailing wisdom that Real Madrid were the team of the regime. They enjoyed favoured status and preferential treatment from Spanish administrators and referees, at least until General Franco died in his bed in late 1975 – or that was how the story went. Barcelona were oppressed and beaten down.
Therefore, El Clásico represents more than a showdown between Spain’s two largest cities: it represents an historic nationalistic struggle that has manifested itself publicly as recently as the Catalan self-determination referendum last November. Some notable players of Barcelona continue to incorporate the Catalan culture as a part of their identity. For example, in 2012, the club’s renowned midfielder and La Masia graduate, Andrés Iniesta, told France Football magazine, “I was born in La Mancha, but I grew up in Catalonia, and I love living here. I’ve spent more time in Barcelona than in Albacete. I’m Spanish, but I also feel Catalan. I feel the same.” Until 2010, those same cultural divisions have also been cited as a cause for internal discord in the Spanish national team.
- DOMESTIC RELEVANCE
Third, viewership of El Clásico represents the growth of the game in the United States. The United States’ matchup against Portugal at last summer’s World Cup attracted more domestic viewership than the NBA finals, the World Series, and the NHL playoffs. Believe it or not, Major League Soccer is the third most attended sports league in America, and its expansion into Orlando and New York represents the growing popularity of the league. Furthermore, in 2013, Messi became the seventh most popular athlete in the United States (Ronaldo was not too far behind at #21).
NOW ONTO THE GOOD STUFF…
This writer utilized the TwitteR package of the R statistical computing language to collect several hundred thousand streaming, Roman character tweets before, during, and after last Sunday’s game. It is important to note that these findings do not represent conclusive scientific findings, but they are fun insights nonetheless.
The pregame and postgame tweets were randomly collected via the filterStream function for a duration of five minutes apiece, beginning ten minutes before kickoff and ending ten minutes after the final whistle. These tweets had to contain the search words “Messi” or “Ronaldo.” Both collections of “Messi” and “Ronaldo” tweets have since been parsed and stored in a data frame. Then, the following script was used to compare the number of tweets mentioning each player:
c( length(grep(“Ronaldo”, tweets.df$text, ignore.case = TRUE)), length(grep(“Messi”, tweets.df$text, ignore.case = TRUE)) )
However, those results won’t be disclosed until the end of this article!
This writer also utilized R’s filterStream function to collect in-game tweets during the full course of each half, including stoppage time (~46 minutes in the first half and ~50 minutes in the second half). The search words were “Clasico” and “BarcelonavsRealmadrid,” so the collected tweets had to mention either keyword. Next, this data was transformed into a spatial points data frame. Those points, in turn, were plotted on different basemaps designed by Google. For instance, the following code was used to plot “Clasico” and “BarcelonavsRealmadrid” tweets in the Iberian Peninsula (Fig. 1):
#plot the hybrid Google Maps basemap: Spain
map <- qmap(‘Spain’, zoom = 6, maptype = ‘hybrid’)
#plot the Clasico points on top
map + geom_point(data = Clasico, aes(x = Longitude, y = Latitude), color=”red”, size=3, alpha=0.5)
On the surface, not many surprises were uncovered while mapping El Clásico tweets in the Iberian Peninsula. Madrid was undoubtedly the most active city on Twitter, and this comes as no shock since the city nearly doubles Barcelona in population. Barcelona, Valencia, Seville, and Málaga – Spain’s second, third, fourth, and sixth largest cities – were also unsurprisingly active on the Twittersphere during game time. However, after examining the density surface of these plot points (Fig. 2) during both halves, one discovers that Lisbon, Portugal contained a greater density of tweets than Barcelona. This is surprising, given that Barcelona not only hosted the match, but also because the city’s population is estimated at 1.63 million, its metropolitan area numbers more than 4.6 million inhabitants, and the city proper is one of Europe’s most densely populated cities. By contrast, Lisbon’s greater metropolitan population is estimated at 2.66 million inhabitants, and its population density is roughly half the size of Barcelona’s. Both cities feature a similar combined percentage of inhabitants aged 0-14 and 65+ (Barcelona: 33.1%, Lisbon 30.3%) – two age groups that are less likely to use social media. Perhaps, linguistics can explain this phenomenon (perhaps a future topic for research), but one cannot also underestimate the Portuguese temptation to cheer on fellow countrymen Cristiano Ronaldo, Pepe, and Fábio Coentrão – all Real Madrid players. Never underestimate the lure of Ronaldo.
A comparison of the tweets emanating from Europe reveals that Europeans posted more “Clasico” and “BarcelonavsRealmadrid” tweets on the Twittersphere in the second half (Fig. 3, 4). Perhaps the most surprising revelation for the neutral observer is the amount of tweets coming from Istanbul, Turkey, which at ~14.1 million inhabitants, is Europe’s largest city (Fig. 5, 6). Neither Real Madrid, nor Barcelona features a Turkish national in its roster, yet La Liga has managed to export its premier matchup to the Istanbul market.
Turkey’s neighboring state, Syria, has dominated global headlines for its ongoing civil war, human displacement and refugee crisis, human rights violations, and the rise of extremist elements like ISIS. Since football is the most popular sport in Syria, how many “Clasico” and “BarcelonavsRealmadrid” tweets came from the heartland of the Arab World?
The answer: not many (Fig. 7). The only plot captured (Fig. 8) was close to regime-held As-Suknah in the Homs Governorate. This is unsurprising, given that most Syrians speak Arabic; “Clasico” and “BarcelonavsRealmadrid” are unlikely terms utilized in Arabic tweets. Second, a 4:00 PM ET kickoff, considered late in Spain (9:00 PM), occurs even later in Syria (10:00 PM). Third, the few Syrians who can temporarily escape the destruction and weariness of war might still have to overcome blackouts in electricity and internet censorship.
A visualization of tweets in North and South America reveals that El Clásico was a trending topic in the United States, particularly in major cities on the East and West Coasts (Fig. 9).
Los Angeles and New York can both stake a claim as leading markets for El Clásico (Fig. 10).
Football in the United States has a long way to go to match the enthusiasm in Argentina, Brazil, and Uruguay (Fig. 11, 12)– winners of nine World Cup titles and the home nations of Lionel Messi, Javier Mascherano, Luis Suarez, Neymar, Dani Alves, Rafinha, Douglas, Adriano, Marcelo, and Lucas Silva.
An observation of the African continent (Fig. 13) and Asia (Fig. 14) also reflects the potential of El Clásico’s growth in other markets. (Again, it is important to consider time zone and linguistic differences, as well as geopolitics and broadcast availability.) For instance, it would seem that China was a missed opportunity compared to Japan, Malaysia, and Saudi Arabia (Fig. 15). With the rise of Chinese investment in the sport and the increasing prevalence of European clubs’ tours in the country (including Real Madrid’s exhibition against 109 Chinese children), one would imagine that El Clásico will only continue to grow in China. It’s important to note that while many Chinese citizens finds ways to use Twitter, the social media site was actually blocked in the mainland following the July 2009 riots in the western province of Xinjiang.
Finally, in the epic battle between Australia and New Zealand… well, you can decide on the winner (Fig. 16).
MESSI VERSUS RONALDO: WHO WON SUNDAY’S TWITTER BATTLE?
Ronaldo won El Clásico’s individual goal tally 1-0, but Messi’s team won the match. The face of Madrid may be the reigning player of the year, but Pelé and recently featured statistical analyses in The Economist and FiveThirtyEight have anointed Barcelona’s front man as his generation’s best. Surely, Ronaldo and his 34.4 million Twitter followers can mention the Portuguese superstar more in a ten minute span than Messi, who has yet to create an official Twitter account.
Surprisingly, Lionel Messi still won Sunday’s pregame and postgame Twitter battle.
Pregame: Ronaldo: 835, Messi: 2022
Postgame: Ronaldo: 5414, Messi: 8121
No worries, CR7 fans. Ronaldo might have lost this Twitter battle, but your favorite player did supplant Shakira this past month as the most liked person on all of Facebook. That presumes he also beat Messi.